Tabernacle Choir Partners with Cruise Line to Support Humanitarian Crisis Relief Efforts

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Due to a canceled tour, a cruise ship the choir would have used will now be available for bookings, with proceeds going to charity.

(Chris Samuels | The Salt Lake Tribune) The Tabernacle Choir performs a hymn during General Conference of The Church of Jesus Christ of Latter-day Saints in Salt Lake City, Sunday, April 3, 2022. They announced a partnership with Azamara, a cruise company, to raise relief efforts for humanitarian causes, on April 20, 2022.

In an unusual partnership between a business and a religious organization, The Tabernacle Choir at Temple Square has teamed up with a luxury cruise line to sell bookings for Baltic Sea trips, with profits going to three non-profit humanitarian groups.

The 360-member choir, a branch of The Church of Jesus Christ of Latter-day Saints, will work with cruise line Azamara, which reportedly provided the choir with accommodations, meals and transportation for their tours. 2020 and 2021, which have been cancelled. due to the COVID-19 pandemic.

Michael Leavitt, the choir’s president, said Wednesday that it was difficult to determine a time to reschedule the tour in 2022. So, he said, “we started to ask ourselves: ‘Is there there a way to sell this mission that we have to be able to uplift and inspire not only our audience, but those in need?'”

Guests can book tickets for two cruises that will visit Sweden, Denmark, Norway, Finland and Germany on the Azamara Pursuit, the ship the choir had booked for its tour.

The entire “listed selling price” (excluding fees and commissions) of the two Baltic cruises will go to aid victims of famine, conflict and disease, Leavitt said – adding that charities will receive around 75% of the funds brought by the reservations (the rest going to the expenses).

Leavitt, the former governor of Utah and former secretary of the US Department of Health and Human Services, acknowledged getting into the cruise business was new for the choir.

“It’s new because we’ve never faced this situation before, where we had to cancel a three-year tour in a row because of the pandemic,” Leavitt said. “But, as is often the case, necessity has created innovation and we will use this unusual situation to take advantage of an asset created by our preparedness to find ways to feed the hungry, clothe the naked and comfort the oppressed. .”

The three charities benefiting from this plan are: the American Red Cross, the International Rescue Committee and CARE.

Dana Tseng, a CARE representative, said her group, dedicated to fighting global poverty and achieving women’s equality and social justice, has been responding to disasters since its founding after World War II. world.

“We are seeing nothing but staggering refugee rates, obviously in Ukraine and elsewhere in the world, like never before. And the hunger is unprecedented in the communities,” Tseng said. “It’s a pivotal moment in time.”

The IRC, which works in 40 countries and 20 U.S. cities to provide relief to people affected by natural disasters and other conflicts, has worked with The Church of Jesus Christ of Latter-day Saints for about a decade now, said Liz Hensler, a representative of this organization.

Carol Cabezas, president of Azamara, said the company’s goal “is always to connect people to people and people to cultures. … The partnership with the choir took that to a whole new level.

Tickets can be purchased, for $999 per guest, plus taxes and fees, at www.azmara.com/charitycruises or 855-292-6272.

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