Donegal Data Company to Create 20 New Jobs with € 2.5 Million Fund Guarantee – Donegal Daily


Donegal-based Content Llama today announced that it has secured € 2.5 million in fundraising to further expand its global presence and broaden its reach with potential clients.

The funding round was led by Elkstone Partners and the Western Development Commission.

Content Llama was founded by Karina Kelly and Joleen Looney in 2019 and uses its proprietary content configuration technology platform that automates the collection, configuration and delivery of multi-source product content for e-commerce retailers and in turn connects brands and retailers in a more meaningful way. manner.

As part of the announcement, it is expected that up to 20 new positions will be created over the next 12 months, which will include roles in product engineering, customer success and business development.

Karina Kelly and Joleen Looney who serve as CEO and Commercial Director of Content Llama. Photo: Andrew Downes

The Enterprise Ireland-backed company currently employs 42 people, of which 14 are full-time and 2 part-time in Ireland, with the rest based in countries such as Ukraine, Portugal, the Netherlands, South Africa. South and Spain.

Llama works with over 3,600 global brands to configure content at scale for well-known clients such as Walmart, Aer Rianta International and Lifestyle Sports and hopes to develop this in the future as the company continues on its successful growth trajectory. .

The company will focus on international customers, particularly in the United States from its Chicago base as 2022 approaches.

Speaking on today’s announcement, Karina Kelly, CEO and Co-Founder of Content Llama said, “We are delighted to announce this important fundraiser for Content Llama.

“Fundraising via video link was a new experience and an opportunity that Joleen and I seized with positive results. These 2.5 million euros allow us to accelerate our global growth in the field of e-commerce. Our proprietary content configuration technology makes it easy to publish content for retailers around the world. Investing in our technology and people at this stage of business development is critical for Content Llama to own the content configuration space.

L-R_ Gillian Buckley, Investment Manager, Western Development Commission, Karina Kelly, Co-Founder and CEO and Joleen Looney, Co-Founder and CCO, Content Llama

“On top of that, we are excited to create 20 new roles in the company that will help Content Llama achieve its goals over the next few years. These jobs will be in important parts of the business such as product engineering, customer success, and business development. The new roles, coupled with our amazing existing team, will further support our mission to change the world of eCommerce content for the better. We are aware of the need to be flexible with where people work, so the majority of these new roles will be 100% remote as this allows us to approach the most talented employees in the job market. “

Kate Fullen, Venture Analyst at Elkstone Partners commented: “Elkstone is very proud to support Content Llama in this funding round and to partner with Karina and Joleen on the journey ahead.

Online retailers are clamoring for solutions to make selling as smooth as possible and we have seen firsthand how Content Llama removes the hassle and increases the efficiency of its customers. With a global problem at hand and the global ambition to match it, the future of Content Llama is extremely bright. “

Tomás Ó Síocháin, CEO of the Western Development Commission, commented: “Content Llama is building a business that delivers best-in-class content to global brands from their base in Donegal. Their success to date is an example of the opportunities for Western-based start-ups in the digital economy. The WDC is thrilled to support Karina and Joleen, it’s great to work with a female founding team.

Gillian Buckley, Director of Investments at the Western Development Commission, said: “Content Lama offers the Western Investment Fund an excellent investment opportunity, targeting a global market and leveraging the Western Western technology ecosystem. Ireland. “

Niall McEvoy, Head of Enterprise Ireland’s High Potential Startup Unit, said: “Enterprise Ireland is proud to help Karina and Joleen grow their business internationally. The success of Content Llama demonstrates the ability of start-ups to evolve, grow and create high quality jobs in all parts of Ireland. Content Llama has ambitious growth plans in the content configuration arena and we look forward to working with this growing company to help them achieve their ambition.

Data firm Donegal to create 20 new jobs with guaranteed € 2.5m fund was last modified: November 11, 2021 through Rachel McLaughlin


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